Rob Schofield of NC Policy Watch writes here about the Koch Brothers’ latest move to extend their influence in academia.

Here in North Carolina, where the Kochs’ home-grown junior partner Art Pope has played the role of right-wing financier and kingmaker for years, direct Koch tentacles have been somewhat less visible. Recently, however, this has started to change. Last fall, we reported on the establishment of a new Koch-funded propaganda shop at Western Carolina University to be dubbed the Center for the Study of Free Enterprise.

Meanwhile, as is noted in the Mayer piece, another Koch network shop has sprouted and is taking shape 200 miles to the east at Wake Forest University in Winston-Salem. The Wake Forest operation is called the “Eudaimonia Project” and it is headed by James Otteson – the head of the BB&T Center for the Study of Capitalism at Wake (where the project is based) and the same fellow who outlined the Koch plan at the California retreat in the above excerpt….

As with all of the academic centers in the growing (some would say “metastasizing”) Koch Empire, the Eudaimonia Project and its parent organization do little to disguise what they are all about. The goal is clearly to advance hard right market fundamentalist ideology by cloaking it in warm and fuzzy language and to thereby grace it with the veneer of academic legitimacy.

You may not be surprised to learn that “Eudaemonia” means “human flourishing.” It happens that humans can’t flourish unless they live in a free enterprise, capitalistic society.

Those of us familiar with the verbal tricks of the reform movement will recognize the deceptive use of language to disguise its true meaning.